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Marketing Training Course Dubai UAE : Marketing Essentials Training Course
Marketing Training Course Dubai UAE : Marketing Essentials Training Course

Marketing Essentials Training Course

Marketing Essentials Training Course

This two-day training program aims to help you transition from thinking like a consumer to thinking more like a marketer.Our Marketing Essentials course has been developed to give an insight to those new to marketing an understanding of the concepts and processes involved. It takes a step by step approach to clearly outline the whole marketing process from market research to putting together a marketing strategy and a marketing plan. Fundamental marketing concepts will be clearly explained through discussions, examples and activities. In this program, we will also explore the dramatic changes in marketing due to the new advancements in technology, social media and the internet.

Marketing is one of the most misunderstood disciplines in management today. It is commonly used as a synonym for activities related to shopping, but it goes far beyond selling a product. In addition, many people believe they are experts in marketing, having shopped for various items all their lives and having been exposed to many advertisements. In this introductory marketing course, you will learn the theories of marketing through practice (examples and illustrations). This course will explain what marketing management is all about in the simplest of terms and lay the foundation to your pathway to excellence in the wonderful world of marketing.

Sales Training Courses in Dubai, Abu Dhabi UAE. List of sales and marketing training courses in Dubai, Abu Dhabi, UAE

Course Overview

Training Course Objectives

At the end of this Marketing Essentials training course your participants will be able to:

  • Explain what marketing is and how it links to the growth strategy of a business
  • Identify the components of the marketing mix and extended marketing mix and explain how marketing affects all areas of the business
  • Use the marketing triangle as a logical and customer centred approach to marketing
  • Understand what marketing is and differentiate between sales and marketing.
  • Describe key marketing concepts and terminology.
  • Prepare to commission research and put together a research brief.
  • Demonstrate knowledge and practice steps needed to create a complete marketing strategy.
  • List the components of a marketing plan.
  • Recognize today’s changes in marketing in response to the rise of technology, connectivity, social media and the internet.

Outline of topics

Module 1: Marketing Primer:
bullet What is marketing?
bullet Marketing Vs Selling
bullet Key marketing concepts
bullet The new marketing realities.
Module 2: Marketing Research:
bullet Why marketing research is important?
bullet Problem identification and problem solving research.
bullet Types of research data
bullet Putting together a research brief and preparing to commission research

Module 3: The Marketing Strategy:

bullet  Defining the Mission.
bullet External influences / PESTLE analysis.
bullet SWOT analysis – Strengths, Weaknesses, Opportunities and Threats
bullet Setting marketing objectives
bullet The marketing strategy and marketing mix (4P’s)

Module 4: The Marketing Plan:

bullet  Why is a marketing plan necessary?
bullet Contents of a marketing plan.
bullet Implementation – making the marketing plan work.
bullet Marketing plan evaluation and control.

Module 5: Marketing in a connected world:

bullet  Major changes in today’s connected marketplace.
bullet The power of the “F” Factor (Friends, Family, Facebook, Fans, Followers).
bullet Connectivity as the game-changer of marketing.
bullet From traditional to digital marketing

Competitive review game – An Exciting review challenge (Power Point Game) to end your training on a high note!

The Fully Customizable Training package includes:


Self-discovery activity

Group exploration and facilitator-led discussions

Best practice theory exploration

Game-based learning

Practice exercises




  22 games and activities you can use to enrich your trainings.
  Useful training forms (Evaluation forms, certificates).
  All you need to run a great training program.
  A fun, engaging Power Point review game to easily review key questions and concepts, improve retention through a competitive challenge designed to be the grand finale of your training program.
Marketing Training Courses Dubai UAE : Marketing Essentials Training Course

About Ahmed Mohammed Khalaf Alhosani

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